UP204: The UP Women’s Street Football Brainstorm

This week we’ve assembled another group of very expensive expert advisers to brainstorm a new sports property that will make billions for its creators (minus Unofficial Partner commission, cash only). 

 The idea comes from our friend and former podcast guest Gundeep Anand, who in 2016 created The Last Stand, a street football tournament  aimed at uniting communities and breaking down social, cultural and religious barriers through sport. 

Now Gundeep is launching a women’s street football version in the centre of Birmingham next month and we got a group together to see how we can help.

 Joining Richard and Gundeep are Ricardo Fort and Michaela Gooden. 

Ricardo was head of Coca Cola and Visa global sport sponsorship programmes and now runs his own consultancy, Sport by Fort, advising rights holders, brands and other investors in how to make sport work for them. 

Michaela is a former professional footballer for Fulham who became an agent with Magna Sports Management, where she oversees a roster of male and female players including several WSL stars and England internationals. 

If you work on the sponsor or media side of sport, or for an agency looking to learn more, you can get in touch with us, or go direct to Gundeep. 

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