Call To Action 52: How Gillian Rightford is ridding the world of bad advertising
Dec 11, 2020
50:45
We’ve laid the Table (Mountain) with a bountiful Binet and Field feast to snare Cape Town’s creativity champion and industry agony aunt, Gillian Rightford, this week.
Gillian is Founder of Adtherapy, a management, skills development and communication consultancy ridding the world of bad ads using her simple equation; Better skills = better relationships = better results. Previously, Gillian honed her craft at agencies across South Africa, culminating in an impressive stint as Group Managing Director at Lowe Bull.
In this episode, we tuck into tasty topics like why loads of creative work is so mediocre, tips for marketers and agencies to get the best out of each other, the Bill she can’t live without (clue: it’s either Bernbach or tong?), the importance of account leadership, creativity, risk, cats, astrology and loads more. Go forth and gorge.
And on LinkedIn
Check out Adtherapy
Watch The Cracks in Things Let the Light Shine In on ISOLATED Talks
And here's her talk from Nedbank
Gillian’s book recommendations are:
Anything from the BBH World Cup of Advertising Books
The Choice Factory by Richard Shotton
Drive by Daniel Pink
Madison Avenue Manslaughter by Michael Farmer
Delusions of Brandeur by Ryan Wallman
Thinking Fast and Slow by Daniel Kahneman
Predatory Thinking by Dave Trott