Managing self-service BI and report proliferation

Kevin Sonsky, Senior Director of Business Intelligence at Citrix Systems, discusses the challenges of managing self-service business intelligence (BI) and the proliferation of reports within the organization. To address underuse and overuse of BI, Sonsky and his team implemented a formal governance program to standardize metrics, data sources, and reports. They identified symptoms of overuse, such as chaos and sprawl of reports and metrics, leading them to bring more organization to the BI environment. Sonsky highlights the need for a balance between self-service capabilities and maintaining integrity and consistency in data and reporting. By using Tableau as their tool of choice, the team achieved success in standardizing metrics and dimensions.