Adam Robinson: How to Provoke Growth on LinkedIn

Adam Robinson, CEO and co-founder of Retention.com and RB2B, discusses his journey as an entrepreneur and the success he has achieved in hitting the million ARR milestone with each startup. He shares his insights on the power of building an audience on LinkedIn and the challenges of implementing a product-led growth (PLG) strategy.

Adam also explores the concept of being transparent and controversial in his content, the importance of offering a free product, and the potential for lower churn through a community-based approach.

This is one you'll want to listen to - and drop a comment if you like Adam's approach to a new era of sales and GTM.

Takeaways

• Adam has been able to hit the million ARR milestone quicker with each startup he has launched.
• Building an audience on LinkedIn has been a powerful strategy for Adam to generate awareness and credibility.
• Implementing a product-led growth (PLG) strategy requires careful consideration and a well-executed plan.
• Being transparent and controversial in content can attract attention and engagement.
• Offering a free product can help spread awareness and drive adoption.
• A community-based approach can potentially lead to lower churn and increased customer loyalty. Bootstrapping a SaaS business allows for independence and control over the company's growth.
• Product-market fit is crucial for success, and when achieved, everything the company does works.
• Transparency in content creation can be a powerful tool for building an audience and attracting customers.
• The role of sales teams is evolving in a PLG model, with a greater emphasis on marketing and creating signals for outreach.
• Enterprise sales can be a potential avenue for growth, but it requires time and effort to navigate the complexities of compliance and decision-making processes.
• A great day in sales is characterized by the excitement of new opportunities and the promise of something big.

Chapters

00:00 Introduction: Adam Robinson's Journey as an Entrepreneur
02:40 LinkedIn and Building an Audience
03:36 Challenges of Implementing a PLG Strategy
04:34 Transparency and Controversy in Content
05:36 The Power of Offering a Free Product
13:07 Community-Based Approach for Lower Churn
23:25 Bootstrapping and Scaling a SaaS Business
24:24 The Power of Product-Market Fit
25:17 Transparency in Content Creation
26:59 The Evolving Role of Sales in a PLG Model
28:56 Navigating Enterprise Sales
30:23 The Excitement of New Opportunities in Sales

Great Day In Sales Podcast Intro 

Great Day in Sales Podcast Outro