Nordic Business Forum started with evening seminars in Jyväskylä and grew into one of Europe’s leading leadership and business events. We sat down with CEO & Co-founder Hans-Peter Siefen to talk about navigating the pandemic, building an unforgettable customer experience, and what it takes to run a world-class event.
Learn more:
https://generogrowth.com/
https://www.nbforum.com/
(0:00) Introduction
(1:35) The early days of NBF
(10:15) Getting Al Gore as a speaker
(15:20) Scaling NBF into Europe's top leadership event
(20:00) Sales, rejection, and the mindset for success
(28:10) Creating an unforgettable customer experience
(31:20) Surviving the lockdown
(37:45) Virtual, hybrid and in-person events
(47:50) Why leadership is difficult and lessons from great leaders
The Growth Pod