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The Powers That Be: Daily
Ben, Joanna, & The Beast
Apr 18, 2024
Dylan Byers discusses Ben Sherwood and Joanna Coles taking over The Daily Beast, their plans to revive it, focus on profitability, and strategic tabloid content creation in a competitive media landscape.
19:27
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Quick takeaways
- Ben Sherwood and Joanna Coles aim to inject new energy and profitability into The Daily Beast with a sophisticated tabloid sensibility.
- The new leadership seeks to reshape The Daily Beast's editorial focus towards a blend of non-depressing journalism with elements of Vanity Fair and The Cut, targeting modern audiences with playful and mischievous content.
Deep dives
Ben Sherwood and Joanna Coles' Ambitions for The Daily Beast
Ben Sherwood and Joanna Coles, both media veterans, have taken the reins at The Daily Beast to inject new energy into the struggling digital media property. Despite the platform's historical challenges in profitability, the new leadership aims to revive its sophisticated tabloid sensibility and make it a profitable enterprise. Sherwood and Coles, driven by their unfulfilled ambitions in legacy media, see this as an opportunity to reinvigorate a brand with brand equity and potential for success.
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