What Happened to Saturday Morning Cartoons?

On this episode of Our American Stories, for decades, Saturday morning cartoons defined how studios reached their youngest audiences. The block emerged during a period when television was limited, expectations were consistent, and advertisers knew how to hold attention. Over time, new regulations, new technologies, and new viewing habits loosened its grip. Mark McCray, author of The Best Saturday of Our Lives, explains how these shifts reshaped the medium and why the familiar rhythm of Saturday morning slowly disappeared.

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