Data literacy is becoming increasingly recognized as a valuable skill in today's workforce. We all interact with data on a daily basis, and organizations are now realizing the tremendous benefits of having a workforce that is well-versed in data, from interacting with dashboards to data analysis and data science. But, it all starts with data literacy.

In this episode, we speak with Valerie Logan, CEO and Founder of The Data Lodge. Valerie is committed to data literacy, she believes that in today's digital society, data literacy is a life skill. With advisory services, bootcamps, a resource library and community services at The Data Lodge, Valerie is certifying the world’s first Data Literacy Program Leads and pioneering the path forward in cracking the data culture code. Valerie is also known for helping popularize the term "Data Literacy." In this episode, she shares insights on what a successful data literacy journey looks like, best practices for evangelizing data literacy programs, how to avoid siloed efforts between departments and much more.

Valerie sheds light on the difficulties organizations face when trying to prioritize data literacy and data culture. She suggests that this is because humans are still at the center of organizations, and changing their behaviour is a challenge. She also talks about what data literacy means, and how the definition adapts to use cases.

Valerie offers guidance on how to secure executive buy-in for data upskilling programs, explaining that finding a sponsor for the program is the first step. She also talks about the importance of extending buy-in to people who are less directly involved with data and upskilling, emphasizing how the program will help strategic objectives.

Valerie also provides insights on the hallmarks of an effective pilot program for data literacy, suggesting that organizations go where there's already interest and that a good pilot is one where before and after effects can be measured. She also shares tips on how organizations can ensure that their data literacy program helps them achieve their strategic business goals.

Throughout the episode, Valerie outlines the benefit and scope data literacy can have on an organization, with one of the most pertinent pieces of wisdom being a warning to organisations that risk ignoring upskilling and investing in data.

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