The Prof G Pod with Scott Galloway Office Hours: Apple Car Acquisitions, Mission Statements, and Going into Business With Your Family
Jun 13, 2022
The discussion kicks off with speculation about Apple's potential acquisition of Canoo, diving into its possible impact on the EV market. Scott emphasizes the significance of mission statements in shaping a company's culture and brand identity. He also offers insightful advice for those torn between leaving a stable job for a family business, weighing personal growth and relationships. Throughout, Scott keeps it engaging, blending serious analysis with lighter moments.
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Apple's Acquisition Strategy
- Apple acquiring Canoo makes sense due to Canoo's struggles and Apple's disciplined acquisition history.
- Apple likely needs an acquisition or partnership to navigate the complex EV supply chain.
Rivian Pre-order Experience
- Scott Galloway pre-ordered a Rivian EV due to its appealing design and his desire for more Tesla competitors.
- Rivian's communication was criticized for initially raising the pre-order price and then reverting it.
Apple's EV Impact
- Apple's entry into the EV market is highly anticipated and will likely shift capital from Tesla.
- An Apple car would have a massive waiting list due to brand loyalty and the desire to signal worth.