M3ter Raises $31M to Automate Invoicing for Usage-based Pricing Models

Sep 20, 2023

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Welcome to another exciting episode of The SaaS CFO Podcast! In today's episode, we have very special guests who will reveal the secrets to seamless billing in usage-based pricing in the SaaS industry.

Joining Ben are Griff Parry and John Griffin, co-founders of M3ter, a groundbreaking platform that is revolutionizing the way companies handle pricing, billing, and revenue operations. Get ready to dive deep into the world of SaaS finance as Griff and John, along with our host Ben, discusses the challenges of traditional pricing models, the power of usage-based pricing, and how M3ter is empowering CFOs to take control of their pricing strategies.

Whether you're a SaaS company looking to optimize your revenue streams or a finance professional seeking innovative solutions, you won't want to miss this episode. So grab your headphones, sit back, and get ready to unveil the secrets of successful SaaS invoicing on The SaaS CFO Podcast!

Highlights:

[00:01:13] Early engineering career led to big data. Sold and built systems, worked with Griff. Specialized in complex IT systems for media companies. Expanded to work with Disney, AT&T, Liberty. Used basic tools like IBM, WebSphere, Oracle.

[00:04:32] Usage based pricing pain points inspired Meta.

[00:06:48] M3ter helps CFOs control pricing decisions, billing, and revenue through their platform, which consolidates data sources and provides real-time billing and revenue information.

[00:13:29] Billing is difficult, revenue leakage is common, customer experience and continuous pricing are important. 00:15:47 Pricing agility and automation saves time, money.

[00:20:15] M3ter excels at complexity, billing, and usage-based models. Ideal customers are mid-sized software companies. Key decision-makers are CFOs or product leaders. Primarily focused on North America and Western Europe. Rapidly expanding customer base in APAC.

[00:24:34] Seed stage company, not established product-market fit.

[00:28:40] Easier the second time around for founders.

[00:29:34] Choose partners carefully; UK and US VCs helpful.

[00:33:29] Customer case studies showing platform impact.

Links:

Griff Parry’s LinkedIn: https://www.linkedin.com/in/griffinparry/ Founder and CEO
John Griffin’s LinkedIn: https://www.linkedin.com/in/johnpgriffin/ Founder and CRO
m3ter’s LinkedIn: https://www.linkedin.com/company/m3ter/
m3ter’s Website: https://www.m3ter.com/
SaaS Fundraising Stories: https://www.thesaasnews.com/news/m3ter-raises-17-5-million-in-seed-round
Ben’s LinkedIn: https://www.linkedin.com/in/benrmurray/