Reigniting The Museum Experience With Annie Lundsten

What does it take to make one’s museum experience more meaningful and impactful? These places preserve history for posterity’s sake, but are we actually immersing in it or simply touring one? Tony Martignetti sits down with arts and administration innovator Annie Lundsten who uses engaging storytelling approaches to elevate the museum experience. She explains how museums can establish the identity they are working for, find the best partners to collaborate with, and constantly evolve their strategies to connect with more people. Annie also talks about the inception of The Experience Alchemist, an innovative company focusing on crafting strategies and storytelling techniques for imaginative businesses.

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