#266: Marshall Nyman - Everything You Need To Know About Affiliate As A Growth Channel

Episode brought to you by Trend & Finaloop.

On this episode of DTC POD, Marshall joins Blaine to dive into the world of affiliate marketing. Here's what you'll learn:

Strategies in setting up an effective affiliate program, including identifying target customers, partners, and commission rates and networking options.

Common mistakes made in affiliate marketing, the right partner mix, and low-value publishers who can negatively impact the program.

The role of influencers in affiliate marketing, how to find them, and how they can drive interest and promote brands.

How affiliate marketing has evolved over the years, from being deal and coupon-focused to including content production and influencers, and how tech has expanded its reach.

How affiliate marketing is a cost-effective and performance-based way for brands to connect with third-party partners and drive sales, & how multiple affiliates can influence a single sale.

Creating an Effective Affiliate Strategy:

"We want to try to get in those articles because if you're looking for maybe best betting and you type in what is the best betting to Google, that first article is going to get a lot of traffic. And if you are able to be in that article, you're going to get a lot of traffic to your site in return." — Marhsall Nyman 00:10:09

Performance PR: Forging Relationships and Getting Editors Interested:

"It really takes a lot more than just setting it up in the platform. I think that's probably the biggest misconception that I get from people when I talk to them that have an affiliate program. We set it up, nothing's happening. Yeah, nothing's happening because you haven't gone out and done anything. You have to go out, you have to forge relationships with these publishers and get them interested and excited about your brand." — Marhsall Nyman 00:15:09

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Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Marshall Nyman - Founder of NYMO & Co.
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated