Bill D'Alessandro is the Founder / CEO at Elements Brands, a parent brand that owns and acquires e-commerce companies. Bill founded Elements Brands in 2010 and has scaled to 8 figures of revenue, 50+ employees, and 51,000 square feet of office/warehouse. Elements Brands is vertically integrated and they own and operate all their brands. They have a team of in-house experts in digital marketing, branding, wholesale sales, customer retention, and financial analysis. Their supply chain and logistics teams manufacture and ship thousands of orders each day to customers around the world.

On this episode, Chris and Bill discuss Elements Brands and why Bill chose vertical integration, with a rabbit hole into how that has played out so well for them given the current supply chain challenges facing the globe. They have a great discussion on the 'Amazon Seller' model and where that plays a role in the companies Bill looks at purchasing. They break down Bill's strategy when acquiring brands and what that process is like for the seller. They also discuss how Bill landed on Petcare and skincare for his core products, Culture Index, digital marketing, and more. Enjoy!

Watch this episode on YouTube: https://youtu.be/_ekX3rEf4iY

Follow Chris on Twitter: www.Twitter.com/FortWorthChris

Learn more about Chris Powers and Fort Capital: www.FortCapitalLP.com

Follow Chris on LinkedIn: www.linkedin.com/in/chrispowersjr/

(02:20) - Bill’s Background and Career

(04:02) - How did reading 4 Hour Work Week impact you?

(06:04) - Building KP Elements

(08:07) - What is Elements Brands and how is it structured?

(09:51) - Element’s Berkshire Hathaway Angle

(10:25) - What’s your day-to-day focus as CEO?

(11:13) - Why did you choose to pursue vertical integration?

(12:51) - Why do more folks not do vertical integration?

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