Not My First Guess
Toks on Tech Stacks: Building a Following Alongside Your Product: Featuring Ghita El Haitmy
Oct 15, 2024
In this engaging discussion, Ghita El Haitmy, founder of Tech Bible, shares her entrepreneurial journey from a corporate background to innovating for the visually impaired. She provides insights on leveraging TikTok and Instagram for B2B marketing, turning a seemingly unexciting space into engaging content. Ghita emphasizes the importance of authenticity in her educational yet entertaining videos, the challenges of avoiding burnout as a solo founder, and the value of mentorship in navigating the tech industry. Dive in for her top tips on building a following!
50:43
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Quick takeaways
- Building a strong social media presence on platforms like TikTok and Instagram is crucial for driving product adoption and brand visibility.
- Embracing vulnerability by sharing challenges and failures fosters authentic connections and supports a community of resilient entrepreneurs.
Deep dives
The Reality of Entrepreneurship
Entrepreneurship is often glamorized, presenting an illusion of freedom and flexibility that belies the reality. Founders frequently find themselves working around the clock, driven by responsibilities to clients, employees, and investors. The daily grind involves tackling mundane tasks such as administration and management, alongside strategic decision-making. This stark contrast between expectation and reality underscores the need for resilience and adaptability as founders navigate their entrepreneurial journeys.
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