From digital media planner to Chief Strategy Officer - and now she's on a mission to democratize strategy for everyone.

This is a podcast interview I did with Lucy Barbor, a strategy consultant and educator who's flipping the script on how we think about strategic thinking.

After rising through the ranks to become CSO at PHD UK and Global Strategy Partner at Dentsu, Lucy made a bold move: she decided to take strategy out of the boardroom and into the hands of anyone hungry to learn.

Her philosophy? Strategy shouldn't be this mysterious, gatekept discipline that only a select few can master.

In our conversation, we dive into:

How she approaches teaching strategy to make it truly accessible
The biggest misconceptions people have about strategic thinking
What she learned climbing the ladder in competitive agency environments
Her framework for breaking down complex strategic problems

If you've ever felt intimidated by strategy or wondered how the best strategists think, this one's for you.

Lucy Barbor - We Are Masterplan