Andy Hunter, Founder and CEO of Bookshop.org, discusses his journey to creating one of the most revolutionary organizations in the book world. He talks about the motivation behind creating Bookshop.org, the challenges faced in getting the idea off the ground, and the impact of the pandemic on its growth. They also discuss their vision for Bookshop, aiming to increase market share for independent bookstores and launch ebooks in the future to support them.
Bookshop.org supports brick and mortar bookstores by donating profits from book sales, countering the challenges of online shopping.
Bookshop.org aims to make a systemic change in the book-selling industry, envisioning a future where independent bookstores have a significant market share and offer readers a genuine choice.
Deep dives
Supporting Brick and Mortar Bookstores
Andy Hunter, founder of bookshop.org, explains how his platform supports brick and mortar bookstores. By donating a portion of the profits made from book sales on bookshop.org, local bookstores receive crucial financial support. This initiative aims to counter the challenges faced by bookstores in the age of online shopping. Users can easily find and support their local bookstores on bookshop.org through the store finder feature. The platform also offers curated lists of books that cater to various interests, providing a more personalized and diverse reading experience compared to larger retailers like Amazon.
The Creation of bookshop.org
Andy Hunter shares the origins of bookshop.org and how it has grown into a thriving online book retailer. Frustrated with Amazon's dominance in the industry and its negative impact on independent bookstores, Andy envisioned an alternative platform that champions these smaller stores. Initially encountering challenges in securing funding and gaining traction, Andy eventually partnered with the American Bookseller Association and launched bookshop.org. Despite facing initial skepticism, the platform rapidly grew in response to the COVID-19 pandemic, proving crucial for bookstores that were forced to close their doors. With over 1,900 independent bookstores now associated with bookshop.org, the platform continues to make a significant impact in supporting the local book-selling industry.
The Mission to Transform Book Sales
Andy Hunter discusses the importance of making a systemic change in the book-selling industry. Although bookshop.org has raised $28 million for independent bookstores, Andy emphasizes the need for greater market share. He envisions a future where independent bookstores make up a significant portion of online book sales, enabling bookstores to thrive financially and pay fair wages to their employees. The goal is to offer readers a genuine choice between supporting independent bookstores or larger retailers like Amazon. To accomplish this, bookshop.org plans to expand its reach and impact, including the launch of an eBook feature that allows readers to support local bookstores while purchasing eBooks, a segment currently dominated by major platforms.
The Love for Books and Reading
Andy Hunter shares his personal passion for books and reading. He highlights the transformative power of literature and its impact on his own life. As a child, books became a source of solace and understanding for Andy, shaping his perspective of the world. His love for books led him to pursue a career in publishing and ultimately drove him to create bookshop.org to preserve and support the role of independent bookstores. He recommends Benjamin Labatut's works as an example of literature that challenges and expands one's thinking. Andy also emphasizes the unique experience of browsing and discovering books in local bookstores, fostering connections with people who share similar interests.
Bookshop.org is an online book retailer that donates more than 80% of its profits to independent bookstores. Launched in 2020, Bookshop.org has already raised more than $27,000,000. In this interview, Andy Hunter, founder and CEO discusses his journey to creating one of the most revolutionary new organizations in the book world. Bookshop has found a way to retain the convenience of online book shopping while also supporting independent bookstores that are the backbones of many local communities.
Andy Hunter is CEO and Founder of Bookshop.org. He also co-created Literary Hub.
Caleb Zakarin is the Assistant Editor of the New Books Network.