The Big Story Can X return to social media respectability?
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Jul 22, 2025 
Kurt Wagner, a senior reporter for Bloomberg and author of "Battle for the Bird," dives deep into the tumultuous world of X, formerly Twitter. He discusses the impact of Elon Musk's leadership changes and the challenges surrounding hate speech and misinformation. Wagner highlights the recent hacking of Elmo's account, raising significant security concerns. They also explore how AI, particularly Musk's Grok chatbot, is reshaping the platform. Tune in to find out what the future might hold for this controversial social media giant.
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Twitter vs. X Leadership Styles
- Twitter under Jack Dorsey was emotional and open, reflecting his personality and culture.
- Elon Musk's X is more engineering-focused, reflecting his technical priorities and leadership style.
Shift From News to Entertainment
- Twitter 1.0 aimed to be the go-to source for breaking news and accuracy.
- Elon Musk changed X's focus to entertainment, prioritizing engagement over factual news value.
Advertising Challenges Under Musk
- Many advertisers fled X after Elon Musk relaxed content moderation.
- Some advertisers reportedly returned under threat of lawsuits, questioning sustainability.
