Trailer: On Spotting and Owning Trends, Wedge vs Ramp Shaped Businesses, and Making Every Dollar Count

This week we’re profiling Justin Mares, who has built 3 direct-to-consumer brands in Kettle & Fire, Perfect Keto, and Surely Wine that have all reached tens of millions in revenue. All by finding and owning emerging health and wellness trends. Here are the 3 big ideas in this week's Cheat Sheet: How to spot trends and build businesses to own them. Concept: Wedge versus ramp shaped businesses. Reminder: Why it pays to bring on a Head of Finance early. Sign up for the Cheat Sheet newsletter: https://www.cheatsheetnewsletter.com Learn more about your ad choices. Visit megaphone.fm/adchoices