For the Record is a conversation series where we speak with all manner of music heads — DJs, music journos, indie label captains, record shop owners, listening bar kingpins, et al — about their stories + the music that makes them.

Raised in Pittsburgh as the sidekick to a fashionable 90's raver by the nickname of DKNY Caroline, Dianna gained her first exposure to electronic music and was hooked.

As a teenager she got involved in the dance community and started doing promotion for local crews, which led her into studying public relations at American University.

Following a stint at PAPER, and overseeing community at Soho House's three New York locales, Dianna co-founded Mizz Softee, a Brooklyn-based underground party brand with an emphasis on techno genres. In addition, she's building The Creamery, a boutique artist booking agency.

Explore more of this conversation and others:

https://www.greymatter.fm/community/ftr011-dianna-loevner