Gavel Gavel Lively v. Baldoni 4 - He Wants to Feel Like She Can Be Burned
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Feb 28, 2025 The podcast dives into a PR campaign allegedly targeting Blake Lively amid serious accusations. It examines the marketing mishaps during film adaptations, emphasizing the challenges of portraying sensitive themes like domestic violence. The conversation touches on love, vulnerability, and the complexities of media narratives, revealing power dynamics and crisis management in Hollywood. Additionally, the role of social media in shaping public perception is scrutinized, alongside the ethical implications of PR tactics used during scandals.
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It Ends With Us Marketing Strategy
- Blake Lively's marketing plan for "It Ends With Us" was to focus on her character's strength, not domestic violence.
- This was a deliberate strategy by the production companies, not just Lively's decision.
Coloring Book Controversy
- Colleen Hoover's "It Ends With Us" coloring book, released before the film, was met with backlash for its lighthearted approach to domestic violence.
- The studios could have learned from this misstep when developing their marketing plan.
Publicity Comparisons
- The "Don't Worry Darling" cast publicized their film together despite reported on-set issues.
- In contrast, "It Ends With Us" cast members avoided appearing with Baldoni, suggesting a more serious problem.