Inclusion and Marketing 10. How and why to create inclusive buyer personas
Mar 8, 2022
27:08
The last thing you want to do as a brand is exclude potentially loyal customers. One of the best ways to make sure you aren’t doing that is by creating a Buyer Persona.
In this episode, I talk about how creating a Buyer Persona and treating those that fall under that profile as your friends will create a more inclusive brand that consumers keep coming back to.
In this episode I go over:
- How creating a buyer persona create a roadmap for your company to follow to bring ideal customers closer to your brand
- 3 ways that having a Buyer Persona will help your brand create content
- How excluding people in your buyer persona if done intentionally can actually help your brand
- 3 ways to tell if your buyer personas are a repellent to potentially loyal customers
- 4 steps to include your intended customers into your buyer persona