Spencer Forman from WPLaunchify has some important reasons why you should be using Multilanguage on your WordPress sites (or those of your clients) today!

With a global online economy and potential customers for a WordPress business existing in countries that speak languages other than English, it is imperative that you provide automatic translation for your content, but more specifically for your Sales Funnels, including all products, sales pages, checkouts, upsells, order bumps, thank you pages and more.

Only by providing these in a prospective buyer's native language can you ensure a "personalized journey" that results in higher conversion rates and more profit.