The Deep Specialization™️ Podcast Beyond Giftology: Maximizing Your Return on Relationships | Sara Hardwick
In this episode, Corey Quinn is joined by Sara Hardwick, Community Relationship Specialist at the Giftology Group, to discuss the powerful principles from John Ruhlin's new book, "Beyond Giftology." Sara shares insights on building strategic relationships that drive business growth and how to create systems that turn connections into powerful referral sources.
Episode Highlights:
The Power of ROR (Return on Relationship): Learn how investing in relationships can take your business places traditional marketing can't reach
Relationship Partnership Training System: The step-by-step approach to transform connections into champions and referral partners
Clarity Conversations: How to effectively communicate what you do, who you serve, and set partners up for successful referrals
"Harmless Starters": Techniques to naturally begin conversations that can lead to business opportunities without being pushy
DOVing (Demonstrations Of Value): Low-cost, high-impact ways to demonstrate value in relationships
TAP Meetings: Implementing systematic "Talk About Partners" meetings to ensure relationship-building becomes habitual
Strategic Gifting Principles: Why it's not the thought that counts, but the "thoughtful thought" that makes a difference
Gift Personalization: How personalized touches like engraving, videos, and handwritten notes elevate the impact of gifts
Scaling Relationship Marketing: How larger organizations can implement these strategies company-wide
Gifting Benchmarks: Recommendations on frequency (max 3 gifts per year) and budget (5-15% of net profit from referrals)
The resources mentioned in this episode are:
- Connect with Sara Hardwick on LinkedIn: https://www.linkedin.com/in/sarahardwick
- Email Sara: info@giftologygroup.com
- GIFT∙OLOGY: https://giftologygroup.com
- Beyond Giftology (John Ruhlin’s final book): https://www.beyondgiftology.com
- Giftology by John Ruhlin: https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1732095604/ref=sr_1_1?ie=UTF8&qid=1542737227&sr=8-1&keywords=GIFTOLOGY
- Join R.I.C.H. Relationship Society: https://giftologygroup.com/rich-relationships
- Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com
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