

Todd Rogers on Why Your Writing Is Likely All Wrong
10 snips Oct 23, 2023
Todd Rogers, Harvard professor and behavioral scientist, discusses the importance of making writing more accessible in our fast-paced world. He emphasizes the writer's role in simplifying content and making it reader-friendly. The principle of 'less is more' is highlighted, along with the vital importance of editing to improve communication. The podcast also touches on data breaches, generative AI software, and the impact of formatting in written content.
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Write Concisely
- Write concisely to respect readers' limited time and attention.
- Prioritize clarity and conciseness over length.
Skimming is Prevalent
- Readers quickly assess a message's value before reading.
- They skim emails (40%) and texts (20%), prioritizing efficiency.
Make Reading Easy
- Use short, familiar words and avoid complex sentences.
- Check readability using tools like the Flesch Reading Score, aiming for around a fifth-grade level.