Who Pays for AI? The Fight for Fair Compensation in Media with Annelies Jansen

AI is fundamentally reshaping the media landscape, but who ensures that publishers get fairly compensated for their content?

As AI companies build massive language models, they often rely on vast amounts of content—much of it scraped from publishers without proper attribution or payment. This week on The Media Copilot, I sat down with Annelies Jansen, Chief Business Officer of ProRata AI, a company on a mission to change that.

Founded by investor Bill Gross, ProRata AI is tackling one of the most pressing issues in AI and journalism: the unauthorized use of original reporting to train AI models. Their solution? A system that tracks AI-generated answers back to their original sources, ensuring publishers are recognized and compensated for their work.

Unlike other startups in this space, ProRata already has dozens of publishers on board, including The Financial Times and Axel Springer. They’re not just building a tracking system—they’ve also developed their own AI-powered search engine, Gist, which grants access to premium publisher content while ensuring fair compensation.

In this episode, we discuss: 🔹 How ProRata AI’s model differs from other AI-compensation initiatives 🔹 The challenge of mediating AI content without stifling innovation 🔹 Why ProRata’s partnerships with publishers could redefine AI training models 🔹 The growing ecosystem of startups tackling the same problem—are they competitors or allies?

As the media industry grapples with AI disruption, ProRata AI is shaping what a well-mediated, sustainable AI future could look like.

If you’re interested in the future of journalism, AI ethics, and media compensation, this episode is a must-listen.

For AI training tailored for media, marketing, and PR professionals, visit mediacopilot.ai to learn more about our upcoming classes.

🎧 Hit play now to explore the future of AI and media with Annelies Jansen of ProRata AI!

The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.

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