Laura Ries, chairwoman of Reis Consulting and author of multiple business strategy books, joins host Mark Amtower on this week's Amtower Off Center to discuss her latest book: The Strategic Enemy.
Topics include:
- Building your brand with an "enemy" in mind
- Branding mistakes entrepreneurs make
- The power of saying NO to maintain focus
- Why brand extension does not work
- Creating a category where you can be first
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