Is climate-friendly beef even a possibility?

If you know one food that's bad for the planet, it's probably beef. It's one of the worst polluters in the entire food industry, and its popularity means the scale of the beef industry is enormous. So much so that convincing people to give up beef has been a staple of the climate movement.

But people who like beef don't want to forego their steaks and hamburgers, so one of the world's largest producers is now selling "climate-friendly" beef, and its been USDA approved. But how "friendly" is it? Is it enough to offset the damage? And will we ever be able to enjoy both prime rib and a stable climate future?

GUEST: Kenny Torrella, staff reporter at Vox

We love feedback at The Big Story, as well as suggestions for future episodes. You can find us:

Through email at hello@thebigstorypodcast.ca 

Or @thebigstoryfpn on Twitter