Sarah Hofstetter is a long time ad agency executive, public company board member and podcaster (check out "Brave Commerce"). She talks about the career journey that landed her at ad agencies, her early ground-breaking efforts in social media on clients like HGTV and Oreo, and how she prioritizes being a mentor. Sarah and Jordan discuss what past innovations in search, social and mobile can teach us about today's evolutions in retail media, and they realize that they threw themselves similar 50th birthday parties, albeit with different themes (hint: one was super spirited, the other a little bit rock n' roll).
Special Sauce