E176 - Scott Kaufman-Ross, SVP Gaming & New Business at the NBA

In this episode of the Business of Betting podcast, Scott Kaufman-Ross joins the show. Scott is SVP Gaming & New business at the NBA and talks about how he got his job, how the NBA is very pro betting and monetizes betting, what it sees in the future and how teams can decide who to work with.

02:14 How Scott got into the NBA: Starting in Finance, being a fantasy player

07:54 The evolution of the industry: The league’s position on sports betting, what the approach should be

14:38 The NBA’s economic system: Revenue, teams

20:26 The League and revenue share with sportsbooks

25:22 Sponsorship inventory, activation, level of deals (team vs league), licensing framework, legal and offshore operators

31:05 Betting activity and attention: data attribution, large markets

34:25 Consumption of media: Digital vs linear, customisation, NBA telecast

39:00 Injury reports and Transparency

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