TechCrunch Industry News ‘Chad: The Brainrot IDE’ is a new Y Combinator-backed product so wild, people thought it was fake ; plus, after 5 months, the $1,200 bottles of Besties All-In tequila are finally starting to ship
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Nov 14, 2025 Discover the mind-bending concept of Chad: the Brainrot IDE, where coding meets gambling and dating apps. The hosts dive into how this quirky tool aims to keep developers focused by incorporating distractions. They also discuss the delayed shipping saga of the stylish Besties All-In tequila, which faced hiccups due to its unique design. With frustrated customers and staggered deliveries, it's a rollercoaster ride from production to fulfillment. It's a wild blend of tech and spirits that keeps you guessing!
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IDE Embeds Distractions To Improve Flow
- CHAD is a real product: an IDE that embeds “brain rot” activities like gambling, TikTok, and Tinder while AI code runs.
- Founders claim it reduces context-switching by keeping distractions inside the IDE so devs return to work faster.
Vibe Coding As A Product Strategy
- The team frames CHAD as a productivity tool that handles idle time during AI tasks, not merely a gag.
- They aim to offer a consumer-app-like vibe for developers building consumer apps.
Don't Use Ragebait As A Product Strategy
- Avoid using outrage as your primary growth tactic, warns Jordy Hayes in his post.
- Teach founders that ragebaiting as a product strategy harms long-term credibility and should be avoided.