rich & REGULAR with Kiersten and Julien Saunders Ep 212: If you’ve ever worked for yourself (or dreamed about it), hit play
May 5, 2025
This conversation dives deep into the decision-making dilemmas faced by entrepreneurs. Emotional choices can be pricey, and the hosts share their own costly mistakes. Drawing inspiration from poker strategy, they explore how to take calculated risks amidst uncertainty. The debate on branding versus budgeting showcases the complexities of early business decisions. Listeners are encouraged to confront fears and adopt a broader perspective on risks, highlighting resilience as a key to navigating entrepreneurial challenges.
AI Snips
Chapters
Transcript
Episode notes
Decision-Making Drives Success
- Decision-making is a key factor in entrepreneurial success or failure.
- Entrepreneurs face unique stresses they can design and manage, unlike traditional employees.
Process Over Outcome in Decisions
- Good decision makers focus on the decision process, not just outcome.
- Decisions under incomplete information require managing risk, not expecting certainty.
$500 URL Decision Example
- Julien and Kiersten faced a choice buying a $500 URL or a cheaper $25 alternative.
- They chose the cheaper URL, reflecting caution typical for new entrepreneurs bootstrapping.