The State of Sales Enablement The SPARE Method with April Petrey | Interview
How do you build a scalable, effective sales process—without overcomplicating it?
In this episode of The State of Sales Enablement, Coach K (Jonathan Kvarfordt) sits down with April Petrey, sales enablement consultant and creator of the SPARE Method, to talk about building minimum viable sales processes and onboarding programs for fast-growing businesses.
What you’ll learn in this episode:
✅ The SPARE Method – A framework for scalable, resource-light sales processes
✅ Why alignment across sales, marketing, and product is critical for growth
✅ The importance of exit criteria and why most sales processes fail without it
✅ The hidden power of enablement and why empathy is key to driving change
✅ How startups can set up a foundational sales process that attracts investors
Connect with April: https://www.linkedin.com/in/aprilpetrey/
Learn more about Allonsy Innovation: linkedin.com/company/allonsy-innovation-llc/
Connect with Coach K: https://www.linkedin.com/in/jmkmba/
Mentioned in this episode:
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