Allie Dyer Bluemel is the newly promoted Director of Developer Marketing at Census, an operational analytics platform. With Brett, she discusses the steps of growing and measuring communities and approaches to sharing valuable content. Building a healthy and positive B2B community takes the active mind of a modern-day marketer.

0:00 Intro
0:48 Conversation with Allie
1:45 New role
2:29 Give away your Legos
7:20 B2B community
10:10 Writing for people vs SEO
14:15 Shifts in B2B marketing
15:20 Steps to build community
18:30 Approach to sharing content
19:50 Signs of a healthy community
22:12 Get connected
23:00 Outro

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How to REALLY build community in B2B with Allie Dyer Bluemel at Census