425. How Leveraging Pain and Pleasure Can Multiply Your Results

Brian Gubernick dives into the power of the "Pain vs. Pleasure Principle" in sales. Whether you're selling a product, a service, or even an idea, understanding this fundamental motivator can take your pitch to the next level. Brian explains how people are naturally inclined to avoid pain and pursue pleasure—and how tapping into these drives can create compelling narratives that resonate with your audience.

 

Brian breaks down actionable strategies for identifying customer pain points, highlighting the relief your product provides, and creating aspirational outcomes. Plus, he offers tips on how to balance pain and pleasure in your messaging to build urgency and excitement. 

 

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Tune in to this podcast every weekday morning for 10 minutes or less as Brian shares lessons and stories about how to make positive changes in your life and business, one day at a time. That’s what the “No Days Off” movement is all about. The objective is to spend focused time each day improving in some small way.

 

Each episode presents questions to contemplate, concepts to understand, and actions to take in Business & Leadership, Wealth & Finances, Personal Development & Growth Time Management, Mindset & Attitude, Relationships, Family & Parenting, and Health.

 

Visit our Resources Page to download helpful worksheets and diagrams: https://nodaysoff.com/templates/

 

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development.

 

Brian’s passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he’s not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

 

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