The Local Marketing Lab cover image

The Local Marketing Lab

Community first: Drive success with local relationships with Carl Comeaux

Jan 8, 2025
19:25

Can giving back to your community really drive explosive business growth? In this episode of the Local Marketing LabCarl Comeaux, CEO of Crust Pizza, reveals how his company grew from a few locations to 30 stores—with 15 more opening this year—by making community engagement their top priority.

Here are some topics discussed in the episode around putting your community first:

  • Effective local marketing playbook for business growth
  • Building lasting relationships with schools, churches, and local organizations
  • Leveraging crisis situations to demonstrate community support
  • Implementing systematic community outreach programs
  • Developing franchise support systems for local marketing

Resources


Other shout-outs

  • Texas Roadhouse and Chick-fil-A for their amazing involvement in the community.

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