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The Turning Point
Privacy Sandbox
Mar 13, 2024
Explore the future of online privacy in news publishing post-cookies with insights on the Privacy Sandbox. Learn about the phasing out of third-party cookies, innovative solutions, and collaboration efforts to protect user privacy while sustaining online platforms.
26:53
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Quick takeaways
- Third-party cookies are being phased out in Chrome, prompting publishers to explore Privacy Sandbox solutions to maintain ad revenue.
- Privacy Sandbox APIs are being tested to provide durable privacy solutions for publishers navigating the evolving landscape of online advertising.
Deep dives
Background of Chrome's Plan to Deprecate Third-Party Cookies
The rising importance of privacy and user expectations on keeping online experiences private has led to initiatives like the Privacy Sandbox. Privacy Sandbox, announced in 2019, aims to phase out third-party cookies while supporting an open internet. The platform provides building blocks for digital advertising and other use cases currently dependent on third-party cookies, promoting user privacy while maintaining online content access.
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