The Turning Point

Privacy Sandbox

Mar 13, 2024

Explore the future of online privacy in news publishing post-cookies with insights on the Privacy Sandbox. Learn about the phasing out of third-party cookies, innovative solutions, and collaboration efforts to protect user privacy while sustaining online platforms.

26:53

Creator website

Episode guests

Tom Pickworth

Lisa MacLeod

Alex Cone

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Third-party cookies are being phased out in Chrome, prompting publishers to explore Privacy Sandbox solutions to maintain ad revenue.

Privacy Sandbox APIs are being tested to provide durable privacy solutions for publishers navigating the evolving landscape of online advertising.

Deep dives

Background of Chrome's Plan to Deprecate Third-Party Cookies

The rising importance of privacy and user expectations on keeping online experiences private has led to initiatives like the Privacy Sandbox. Privacy Sandbox, announced in 2019, aims to phase out third-party cookies while supporting an open internet. The platform provides building blocks for digital advertising and other use cases currently dependent on third-party cookies, promoting user privacy while maintaining online content access.

Introduction

2min

Navigating the Transition to a Cookieless Future

15min

Navigating Third-Party Cookie Dependencies

4min

Navigating the Shift to Privacy-Preserving Web Browsing

2min

Future Outlook on Privacy Sandbox and its Implications

3min

In the latest episode of The Turning Point, we navigate through the evolving landscape of online privacy and its implications for news publishing. As the digital world braces for a cookieless future, understanding the shifts in user privacy and advertising methodologies becomes paramount for publishers and content creators alike.

In this engaging discussion, Lisa MacLeod, Consulting Director at FT Strategies, Alex Cone, Senior Product Manager of the Privacy Sandbox at Google, and Tom Pickworth, Director of Technical Operations at MailOnline, come together to shed light on the imminent phasing out of third-party cookies in Chrome and delve into the innovative solutions within the Privacy Sandbox. This episode offers a rare glimpse into the collaborative efforts to foster technologies that protect user privacy while ensuring the sustainability of advertising-supported online platforms.

The FT newsroom is not involved in its production.

Visit our website: www.ftstrategies.com

LinkedIn: www.linkedin.com/company/ftstrategies

Twitter: Twitter: https://twitter.com/FtStrategies

Hosted on Acast. See acast.com/privacy for more information.

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The Turning Point

Privacy Sandbox

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Background of Chrome's Plan to Deprecate Third-Party Cookies

Transition to Privacy Sandbox Technologies

Future Implications and Collaboration in the Post-Cookie Era

Remember Everything You Learn from Podcasts