My 2025 Nonprofit Marketing & Fundraising Predictions: The Complete Guide for Nonprofit Leaders

Could embracing the latest nonprofit tech trends redefine your fundraising strategy for 2025?!

Today I’m sharing a comprehensive, data-driven look at my top FIVE key trends and predictions that will transform how you connect with supporters in the new year… starting with AI!

We’ll explore how AI innovations like Claude and Perplexity are transforming grant writing and donor communication, with fascinating examples from the American Red Cross (who use AI for real-time disaster relief), to Greenpeace Australia and UNICEF, who leverage AI chatbots to streamline more complex donor interactions.

There are many other emerging trends, like the impact creator economy, and why it’s important to empower employees to become content creators - not only because these stories foster a deeper connection to your mission, but it’s great for attracting new talent, too.

Social purchasing is also taking center stage in 2025, with platforms like TikTok Shop revolutionizing how we connect with causes.

I’ll also discuss the emerging trend of building devoted donor communities through recurring giving and the strategic hiring needed to sustain these initiatives. (Oxfam and the International Rescue Committee are setting the precedent with roles focused on community engagement!)

As we wrap up the year, I encourage you to reflect on these trends and adapt your strategies to stay ahead. Happy holidays!

Resources & Links

Check out my recommended AI tools: Claude and Perplexity and my AI-generated “Gratitude Garland” here.

Learn the basics of AI with Tim Lockie’s course, AI For Anyone and use code EQUATION for 5% off.

More Than Giving - Virtual Assistants for Nonprofits

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