Marketing Powerups

Claire Suellentrop's Customer Research Process

Jul 14, 2023

56:03

Claire Suellentrop, Author of Forget the Funnel, shares the customer research process for marketing. Download the free powerups cheatsheet at https://marketingpowerups.com/027

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

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🔎 Ahrefs Webmaster Tools

Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.

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🎉 About Claire Suellentrop

Claire Suellentrop is a SaaS marketer, customer research evangelist, and co-founder of Forget the Funnel.

Previously the Director of Marketing and #2 employee at Calendly — and now a marketing consultant for high-growth SaaS companies — she's seen firsthand that truly effective marketing stems from a deep understanding of existing customers. So she helps companies get inside customers' heads, then uses those insights to create compelling landing pages, high-converting websites, smooth signup flows and sticky onboarding experiences.

🕰️ Timestamps and transcript

[00:00:00] The Impact of Customer Research in Marketing
[00:00:33] Customer research boosting audiobook sign ups by 64% - an insight with Claire Suellentrop
[00:01:22] Discussing Marketing Powerups: The Value of Proper Customer Research for Business Growth
[00:05:09] Uncovering the Core Benefit of Auto Books through Customer Research
[00:08:18] Unlocking Growth with Customer Research: A Discussion with Claire Suellentrop
[00:16:20] Discussing the Product Development Initiatives at Autobooks
[00:17:15] 42 Agency - My Recommended Demand Gen and Growth Agency
[00:18:00] Ahrefs Webmaster Tool
[00:18:46] Understanding Customers Through Surveys with Forget the Funnel
[00:25:50] Defining Your Most Valuable Customers with Claire Suellentrop
[00:28:59] Focusing on Most Valuable or Fastest to Close Customers
[00:32:58] When to Use Customer Interviews in Market Research
[00:36:02] How to Conduct User Research for Product Development?
[00:39:40] The Value of Customer Research in Business Expansion
[00:42:19] Ramli John Talks About 'Forget the Funnel' with Claire Suellentrop
[00:42:39] Claire Suellentrop Discusses Key Aspects of a Successful Career
[00:49:45] Ramli John Discusses His Influences and Mentors In Business
[00:51:10] Lessons from Forget The Funnel Co-Founder Claire Suellentrop