Witness History

Drill, baby, drill!

Jul 2, 2025
Discover the intriguing origins of the slogan 'drill, baby, drill' and how it electrified the 2008 Republican National Convention. Learn about Michael Steele's late-night epiphany that led to its birth and transformed U.S. energy discourse. The podcast explores the slogan's evolution through American politics, including its reframing by Donald Trump. Plus, gain insight into the shift in energy production and the cultural impact of such catchphrases on public sentiment. It's a fascinating look at how a simple phrase can shape policy and perception.
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ANECDOTE

Origin of "Drill, Baby, Drill"

  • Michael Steele coined the phrase "Drill, baby, drill" at the 2008 Republican National Convention.
  • It immediately energized the crowd and became a memorable political slogan.
ANECDOTE

Slogan Created Late Night

  • Michael Steele found the slogan in a late-night speech-writing moment with a drink in hand.
  • His assistant suggested putting it on a T-shirt, which became a popular merchandise item.
INSIGHT

US Energy Landscape Shift

  • The US has significantly increased domestic oil and gas production since 2008.
  • The slogan's original call for drilling is less relevant given America's current energy independence.
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