Mastering the Art of Product Management with Jason Abdo from HD Supply
Feb 19, 2024
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Jason Abdo, Senior Manager of Product Management at HD Supply, talks about making product management accessible to everyone, using metrics to understand product performance, creating and optimizing digital products, and uncovering opportunities for mobile app experiences. The discussion also dives into the dynamics of web vs. native apps, embracing change for long-term success, balancing user experience with business priorities, and exploring product management as a career.
Balancing customer satisfaction and business growth is crucial in e-commerce product management by focusing on core customer experiences and key metrics.
Aim for a 10-star customer experience by exceeding expectations, providing exceptional value, and continuously improving digital products.
Deep dives
Balancing Customer Satisfaction and Business Growth
It's important to find a balance between customer satisfaction and business growth in e-commerce product management. While customer experience is crucial, it's also necessary to consider the business goals and metrics. By focusing on core customer experiences and not over-optimizing, product managers can ensure that the essential aspects of the product are stellar without adding unnecessary complexity. It's essential to prioritize the key metrics or KPIs that indicate success, such as revenue, conversion rates, and customer satisfaction. By finding the right balance between customer satisfaction and business growth, product managers can drive meaningful results.
Aim for a 10-Star Customer Experience
Rather than aiming for a standard five-star customer experience, the goal should be to go above and beyond and provide a 10-star experience. This means exceeding customer expectations and delivering exceptional value. By focusing on creating an outstanding and frictionless experience for customers, product managers can build customer loyalty and satisfaction. The idea is to think beyond what is expected and find opportunities to surprise and delight customers. This mindset encourages product managers to continuously improve and innovate their digital products, aiming for excellence in every interaction.
Testing & Implementing Ideas
It's important not to dismiss new ideas without testing them first, as they may lead to valuable insights and opportunities. Product managers should be open to experimentation and prototyping, allowing for the exploration of new concepts and solutions. By testing ideas before implementation, teams can validate assumptions, iterate, and ensure that the end product provides a frictionless experience. It's essential to allow for a certain degree of risk-taking and innovation, as this is often the key to driving meaningful change and progress in product management.
Embrace Change and Simplify the Process
Product managers should embrace change and avoid becoming complacent. Instead of aiming to maintain the status quo, they should constantly strive to simplify and improve their products and processes. Change should be viewed as an opportunity for growth and innovation, rather than something to be feared. By focusing on simplicity, product managers can ensure that their products provide a smooth and intuitive experience for users. It's important to continuously iterate and optimize, adapting to the evolving needs and expectations of customers. By keeping the process of change and innovation frictionless, product managers can stay ahead of the curve and deliver exceptional results.
In this episode, Jason Abdo, Senior Manager of Product Management at HD Supply, a wholly owned subsidiary of The Home Depot, joins us in The Frictionless Experience studio.
Jason is the founder and CEO of Product Protege, an educational community for individuals, teams, or businesses venturing into digital product management, and author of The Product Protege Guide: The Art of Product Management for E-Commerce and Beyond, the Founder of Product Protege.
With over 15 years of eCommerce product management experience for leading brands, including Carter’s, Oshkosh B’Gosh, Home Depot, and Cox Automotive, Jason is known for demystifying the product creation journey.
Jason shares his frictionless product management framework to continuously create 10-star customer experiences that wow users and fuel business growth.
Join us as we discuss:
Making the magic of product management accessible to everyone
Using metrics and KPIs to better understand product performance.
Leveling up how to create and optimize your digital products.
Uncovering new opportunities for mobile app experiences.
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