The World of Presentations Kendall Haven on the Science of Captivating Storytelling
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Nov 23, 2020 Kendall Haven, a Master Storyteller and expert in story structure, dives into the science behind captivating storytelling. He unveils the crucial elements of storytelling that engage audiences, emphasizing the significance of character-driven narratives. Haven discusses neuroscience findings showing how our brains respond to narratives, and challenges common myths about storytelling. He highlights sensory details and relatable character struggles as vital to maintaining attention, ultimately revealing how storytelling can transform communication in presentations.
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Storytelling Is Two-Fold
- "Story" has two parts: the story (a valuable asset) and the telling (an interactive process).
- Companies should treat stories like any other asset (e.g., invest, sell).
Defining Stories
- Stories are defined by their effect on the receiver's mind, not their content.
- Effective stories aim to influence the audience's attitudes, beliefs, and values.
Filling in the Blanks
- Audiences infer missing story information, often negatively.
- Provide all crucial story elements to avoid misinterpretations.
