760: Adam Alter: Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

Adam treats dependence and addiction in some ways different and unique than past guests who have covered addiction. One way is the business side. For example, early in this conversation, he talks about how people at companies that create products designed to addict, like cell phones, tablets, and the apps and games on them, don't allow their children to use them. Yet they gleefully reach trillion-dollar valuations based on making it difficult for children or anyone to stop using their products.

Is this pattern not outrageous? Adam reinforces about how widespread the patterns are.

The result is growth in addiction beyond anything before and people keep finding more ways to addict. People often feel isolated and helpless. Addiction wrecks your self-esteem. We miss that our culture supports it. Adam shares how they keep us coming back for things we don't even like.

Adam teaches at one of the world's top business schools. He doesn't oppose business, but he explores our culture's addiction problems. He elaborates on the problems, research, and possible solutions.

At the end, I ask him his thoughts about the viability of contracts and society when people can control others as predictably and effectively as by coercing through threat or violence. We as individuals are outmatched by corporations and institutions able to control people this effectively with big, long-term consequences.

• Adam's home page
• His book Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

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