Knowing When to Fold: A Transatlantic Marketing Lesson

Andrew Bloch shares the challenging story of opening Frank PR's New York office after successful expansion to Manchester, Glasgow, and Sydney. What started as a promising venture with moderate success ultimately became a significant business lesson about knowing when to walk away.

• American business culture proved vastly different despite sharing the same language
• US clients expected much larger account teams - one "small boutique agency" had 35 people on a single account
• American executives would readily agree to meetings but rarely convert to business
• US candidates interviewed exceptionally well regardless of actual skills or experience
• Frank's disruptive UK approach didn't resonate with the more conservative US PR market
• The New York office became a drain on the London headquarters despite being marginally profitable
• Making the tough decision to close the office was painful but necessary
• Sometimes acknowledging failure and moving on is the strongest business decision

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