The State of Marketing Careers in 2025: Burnout, AI, and the Path Forward

In this episode, Cassie reflects on six years of consulting, the evolution of marketing careers, and what it really takes to grow (without burning out) in 2026 and beyond. From the rise of AI to the importance of human connection, we’re talking about how to stay adaptable, keep learning, and find new inspiration in your work. Cassie shares her own career pivots, lessons from the Digital Summit in Philly, and the key skills that will define the next era of marketing.

Key Takeaways:

// Why marketing is still a viable — and essential — career path in a tech-driven world

// How to use AI as a creative tool to elevate, not replace, your expertise

// The difference between career burnout and a misaligned role (and how to tell which one you’re facing)

// The top skills that will future-proof your marketing career: writing, communication, adaptability, and curiosity

Connect with Cassie: LinkedIn

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