The Town with Matthew Belloni The 2025 Emmy Nomination Awards: Winners, Snubs, and Thirstiest Campaigns
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Jul 16, 2025 Matthew Belloni chats with Rebecca Ford, Senior Correspondent at Vanity Fair and co-host of the Little Goldman podcast, about the quirkiest moments from the 2025 Emmy nominations. They humorously hand out awards like Biggest Winner and Most Embarrassing Nomination, while highlighting HBO's dominance and discussing Netflix's marketing strategies. The conversation dives into notable snubs, the inconsistencies in nominations, and the need for fresh contenders in a predictable landscape. They also predict potential winners for Best Comedy and Drama Series.
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HBO's Emmy Dominance Explained
- HBO Max led with 142 Emmy nominations, beating Netflix's 121 nominations with far less content output.
- HBO's high nomination count signifies a focused quality over quantity strategy that wins awards consistently.
Squid Game's Second Season Snub
- Squid Game received zero nominations for its second season despite the first season's major success.
- This shows the difficulty of replicating initial critical and awards acclaim for hit series.
Amazon's Emmy Plummet
- Amazon Prime Video drastically dropped to only 12 Emmy nominations and none in major categories this year.
- The decline is notable given the platform's prior success and substantial content investment.