Meet power siblings, John Nelson and Laura Nelson, the mysterious makers behind Seed Beauty, a beauty incubator that’s launched mad successes like ColourPop, Kylie Cosmetics, KKW Beauty, and most recently, Tati Beauty by mega influencer Tati Westbrook.
In today’s episode, we visit Seed Beauty’s HQ in Oxnard, California, to peep the direct-to-consumer brands capable of taking a single customer request from concept to creation in just five days!!! John and Laura reveal the answers to the question on everybody’s mind: how is it possible to deliver high quality products at such a low price, so fast? Case in point: Jill and Carlene’s fave Super Shock Shadows from ColourPop – gorgeous cream-to-powder pigments that sell for just $6 bucks.
In their first podcast ever, John and Laura trace the story behind how Seed Beauty came to be – pivoting the family business from one of the largest outside suppliers for global beauty brands to a vertically integrated platform launching its own brands. We get the juice on how a certain Kardashian family spun their warehouse into overdrive, and you’ll hear some hints on what this industry power player has cooking up next.
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*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*
Hosts: Carlene Higgins and Jill Dunn
Theme song, used with permission: Cherry Bomb by Saya
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Breaking Beauty Podcast