The Media Leader Podcast The Ken Bruce effect, earnings season, and are podcasts just talk shows?
Host Jack Benjamin and is joined by reporter Ella Sagar and editor-in-chief Omar Oakes to discuss this quarter's Rajar figures and how podcasts are not just an audio format anymore. So if podcasts aren't just audio, why are we still calling them "podcasts," asked Oakes.
The trio also talks about the latest earnings results for Spotify, Netflix, and the major media agency holding companies, as well as argue why advertising on streaming video platforms like Netflix and YouTube makes for such a bad user experience.
Read Oakes' latest column: "Let's ditch 'Podcast' and other messy media labels"
Show highlights:
1:27: Rajar run down
5:52: Time to ditch the ‘podcast’ label
15:22: Short form long form and midform: the future of ‘content’
22:04: Rapid fire… Spotify earnings
24:37: Why video is leading digital adspend growth
27:28: Why IPG earnings are lagging rival agency groups
29:26: Can Netflix they keep raising prices?
34:29: Meta sued over mental health concerns
38:35: What’s is the TML team working on next?
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