Brett adds another quality to the growing list of what makes a modern-day marketer, the foresight to focus on quality over quantity. He also announces his new e-book, The Modern Day Marketers Guide to Turning Down Volume Game and Turning Up Quality Content, and calls out the many collaborators involved.

0:00 Intro
3:02 Mistakes in demand generation
5:45 Need for leads
6:50 Batch and blast
11:20 New E-Book
13:30 Closing quote

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Modern Day Marketers #8: Turning down the volume game and turning up quality content