Buy Michele's book! deployempathy.com

Michele Hansen  0:00 
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Colleen Schnettler  0:50  
So Michele, I went to purchase your book yesterday on Amazon. And I saw that it is the number one new release in business books.

Michele Hansen  1:04  
Is this research and development. But yes. And I The crazy thing is is you were the first person to notice like I didn't know that until you tweeted.

Colleen Schnettler  1:15  
Yes, that makes me so happy. So I was gonna text you but like my number one Google searches What time is it in Denmark? It was like 4am or something. So I was like, Okay, I'll just tweet about it. And she'll see it when she wakes up.

Michele Hansen  1:29  
Thanks. I remember seeing that. And I was like, oh my god. Um, yeah, that was really, really, really unexpected. It's been, it's been such a week.

Colleen Schnettler  1:42  
Yeah. So how many copies Have you sold? Okay, so

Michele Hansen  1:46  
on Amazon, including paperback and Kindle 47. And then I also closed the pre sale on Monday. And so that was 127 copies there. Wow.

Colleen Schnettler  2:07  
Yeah, that's a lot.

Michele Hansen  2:09  
Yeah. So yeah, like over 150. which feels, which feels pretty good.

Colleen Schnettler  2:16  
Um, and,

Michele Hansen  2:20  
but, yeah, I mean, and it's kind of fun seeing the orders from around the world, like, you know, like us, Germany, Japan, UK, Canada, Australia. Like, I mean, I know, there's a lot of places where Amazon isn't. And I don't have that data for the PDF version out in Brazil, too. But, you know, I mean, this. I feel like this whole book was, like people from around the world, most of whom I have never met and had never met before. were part of making this book happen of encouraging it and sharing the newsletters and replying to them and sharing their own stories with me about their experiences with talking to customers and what they've struggled with and what's worked for them. And I'm just, I'm just so moved. Like, it's just, yeah, it's been. It's been quite a week.

Colleen Schnettler  3:21  
Yeah, that's wonderful. I'm so happy for you. And I'm happy the launch has gone so well.

Michele Hansen  3:27  
Yeah, and I think it's not like a like a sort of a big bang launch. here because it is kind of summer and you know, things are moving a little slowly. And also doesn't, doesn't have to be it'd be a huge thing. But so right now, kind of focusing on trying to get reviews of the book on Amazon before I tried to do a Product Hunt launch. I think that's kind of like, I feel like good right now with like launching it with the people who have been along for the journey and supporting it. And, you know, someone actually sent me some like, little, like, formatting quirks they noticed in their version. And so I kind of want to get those ironed out. Before you know, bring the book to people who may not be so understanding of, you know, yeah, seeing that. Some stray formatting or whatnot. Um, yeah. Yeah.

Colleen Schnettler  4:27  
Does Amazon have analytics built in to their book publishing platform? Because you mentioned you could see where people were coming from?

Michele Hansen  4:34  
Yeah, actually, I can pull it up right now. So the whole that the KDP or Kindle Direct Publishing is what they call it. They have this little dashboard, so I can see that. Um, so yeah, there's been orders from US, UK, Germany, Japan, and Canada, and Brazil. And it tells me like, what day they're ordered on and then also the Kindle reading percentage. Which I guess they use to determine the quality of the book. So like when you did on a Kindle, Amazon is kind of creepily like tracking that and basically, you know, but like, basically people buy this book, and then they read 10 pages of it, and then they don't ever open it again. Amazon takes that as a signal about the quality of the book. Oh, yeah, I mean, so maybe like, people buy it just to like, have it just in case. But so but it can show me for example, that super creeped out by that,

Colleen Schnettler  5:31  
by the way, like gender weird. And

Michele Hansen  5:35  
65 pages have been read. Total. And then I think it can also show me like the there's been 24 pages read today.

Colleen Schnettler  5:47  
So Wow, that's wild. I didn't know that.

Michele Hansen  5:51  
I feel a little so.

Colleen Schnettler  5:52  
Yeah, a little bit. So tell me about the feedback you've been getting from people have a lot of people have been reaching out to you to tell you, you know, give you feedback on their experiences with the book.

Michele Hansen  6:01  
Yeah, people have been so nice. Um, as I mentioned, a bunch of people were posting reviews, but I feel like you need more before I launch it on product times are kind of go on some big podcasts to promote it. Because like those people, they don't know me, they haven't been listening. They haven't been following along. Like, why the, you know, why the heck should they care who I am and what I wrote about, right. So, um, so yeah, people have been just so generous with their time and their energy of helping to get the word out about the book. And any, I've gotten nice emails from people, it's actually been kind of funny to get texts from my friends about it, because I haven't really talked about it much with like, my friends and family because it's not relevant to most of them. Like, I feel like, you know, I feel like I describe it. And I'm like, well, it's like, super nice. It's like how to, like, create software products and sell them and stuff like that. And Mathias is always like, no, everybody should have this book. It's so relevant. Everyone, like, you know, I there's like this little like group of like real estate agents in Canada who are really excited about it, for example. Um, and, um, but so like, even just getting texts from friends of mine, who I haven't really talked to about, it has been such a nice surprise, like, one of my friends sent me a picture of her two year old son flipping through it when it arrived. And apparently, he loves the duck on the cover. Totally warms my heart. But actually, oh, negative, um, there was somebody who tweeted something negative at me, like, what was it? They're like, like my first tweet, where I like tweeted out about how it was available on Amazon, this person that doesn't follow me, and I don't follow and tweeted that. They replied to me, and they said, aka manipulation for Dummies. And I like looked at it. I was like, really? Like, you come to like, somebody's like celebration of this, and you show up with negativity like that. And then I thought they made the wise decision and deleted it...