AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Lateral with Tom Scott
119: A horse/deer dilemma
Jan 17, 2025
Julian O’Shea, a Melbourne-based city design YouTuber, joins Dani Siller and Bill Sunderland from 'Escape This Podcast.' They tackle quirky topics like bizarre food theft prevention and marketing campaigns, including Burger King’s Moldy Whopper. The trio shares playful anecdotes about unusual culinary ideas, like the 'Earth sandwich,' and explore a humorous historical tale about a deer presented as a horse. Their banter brings laughs while delving into cultural oddities and the intricacies of politics and perceptions in governance.
51:30
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The unconventional 'Moldy Whopper' campaign effectively increased sales by showcasing the absence of artificial preservatives, challenging traditional advertising norms.
- A historic anecdote about Zhao Gao's deer-and-horse ploy illustrates the complex political dynamics and loyalty tests within the imperial court.
Deep dives
Unusual Marketing Success
A restaurant chain in 2020 displayed photos of their food covered in mold, which surprisingly resulted in a 4% increase in sales. This unconventional marketing strategy aimed to highlight the absence of artificial preservatives in their offerings, with the tagline emphasizing the 'beauty of no artificial preservatives.' The campaign, known as the 'Moldy Whopper,' became quite notable as it challenged conventional advertising norms. Such a bold move sparked discussions on consumer psychology and the unexpected ways that branding can influence purchasing behavior.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode